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The Digital Marketing Agency's Guide to Call Tracking

This guide will take you into the trenches of call tracking implementation, and show you how digital agencies are making money by adding call tracking to their service offering and lowering attrition...

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5 Ways to Prove Marketing ROI with Call Tracking

Learn how to prove that marketing drives phone calls. Call tracking does for offline conversion attribution what web analytics does for online conversions. Call tracking fills in the black hole when a...

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The Authoritative Guide to Call Tracking and Local SEO

Does call tracking harm local SEO? You bet...if it's not done right. If implemented correctly, call tracking is the local marketer's best friend. Current opinions have raged on both sides: this white...

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The Quick Guide to Conversation Analytics

420 billion words are spoken on business phone calls every day. Get up to speed on Conversation Analytics, a new technology that automatically analyzes the content of every call and automates actions...

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14 Critical Metrics We Extracted from Phone Calls in Q1

Every customer phone conversation has data that can be used to improve marketing and sales. Here are 45 data points we can extract by automcatically analyzing phone conversations.

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45 Cool Analytics We Can Extract From Phone Calls

We analyzed millions of calls in Q1, and there's gold to be mined out of every customer conversation, data that will improve marketing.

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BIA Kelsey Report: Why Basic Call Tracking Fails the Local Marketer

Bia Kelsey, local marketing research firm, has discovered that basic call tracking is not enough.

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The Elements of Converted Call

Find out the commonalities of phone calls that convert into revenue.

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Webinar: AdWords: Secrets From a Former Google Employee

According to the latest data, US companies spend over 60% of their marketing budgets on AdWords campaigns. So here's the big question: just how do you increase your conversion rate in such a...

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The Digital Marketing Agency's Guide to Call Tracking

This guide will take you into the trenches of call tracking implementation, and show you how digital agencies are making money by adding call tracking to their service offering and lowering attrition...

View Article

5 Ways to Prove Marketing ROI with Call Tracking

Learn how to prove that marketing drives phone calls. Call tracking does for offline conversion attribution what web analytics does for online conversions. Call tracking fills in the black hole when a...

View Article

The Authoritative Guide to Call Tracking and Local SEO

Does call tracking harm local SEO? You bet...if it's not done right. If implemented correctly, call tracking is the local marketer's best friend. Current opinions have raged on both sides: this white...

View Article

The Quick Guide to Conversation Analytics

420 billion words are spoken on business phone calls every day. Get up to speed on Conversation Analytics, a new technology that automatically analyzes the content of every call and automates actions...

View Article


14 Critical Metrics We Extracted from Phone Calls in Q1

Every customer phone conversation has data that can be used to improve marketing and sales. Here are 45 data points we can extract by automcatically analyzing phone conversations.

View Article

45 Cool Analytics We Can Extract From Phone Calls

We analyzed millions of calls in Q1, and there's gold to be mined out of every customer conversation, data that will improve marketing.

View Article


BIA Kelsey Report: Why Basic Call Tracking Fails the Local Marketer

Bia Kelsey, local marketing research firm, has discovered that basic call tracking is not enough.

View Article

The Elements of Converted Call

Find out the commonalities of phone calls that convert into revenue.

View Article


Webinar: AdWords: Secrets From a Former Google Employee

According to the latest data, US companies spend over 60% of their marketing budgets on AdWords campaigns. So here's the big question: just how do you increase your conversion rate in such a...

View Article

Webinar: Adwords Uncovered - New Tips, Tools & Targeting Techniques

From data to display, the rapid-fire updates to the AdWords platform can make it hard to keep up with all of the changes. Fortunately, there are strategies to help you navigate the new offerings so...

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5 Key Insights You Need to Know About the Mobile Search Boom

Google announced in early May 2015 that mobile search volume has officially surpassed desktop search. With calls being the second most common action prospects take after a mobile search, it is...

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